Friday, November 20, 2009

Why Newspapers Are Losing the Internet Battle

It has become a challenge for newspapers to survive in the digital world, and while most of them have embraced the Internet as a new medium to deliver their content, many are lagging when it comes to being ahead of the curve.

The evidence is in the facts: Classifieds used to be a newspapers owned industry, however the top online classifieds companies today are not associated to any newspaper (Craiglist, Kijiji, among many others). Most newspaper maintain their classified section and continue to push it as an extension of their print product, but are so constrained in their thinking because of their dire need to turn a quick coin that can't seem to understand that online business models differ from the conventional one they are so used to.